With less than 20 days to go for the much awaited race of the year – Airtel Delhi Half Marathon 2013 on Sunday, December 15th 2013, Procam International today announced some new initiatives and milestones for the race, making this year’s edition bigger and better. Present at the Meet & Greet conference at Le Meridien (official Host Hotel) was Mohit Beotra, Chief Brand Officer, Bharti Airtel (India); Vivek B Singh, Joint Managing Director, Procam International and Hitesh Sharma, COO Radio Mirchi, the Radio Partner to the event, along with representatives from other partners.
Former 100m Olympic & World Champion and 100m World Record holder – Donovan Bailey will be the ‘Event Ambassador’ and India’s own Flying Sikh– the former Indian track and field sprinter, Milkha Singh will be the ‘Special Guest’ at the event.
Some of the other highlights for ADHM 2013 that were announced included an over subscription of race enthusiasts across race categories; spike in the total number of runners for the half marathon; and bonuses for new course records in the elite and Indian category. Procam International also announced the revised timings of the race and the dates of the ‘Get Active Event Expo’.
Highlights of ADHM 2013
- Donovan Bailey to be Event Ambassador
- Milkha Singh to be Sporting Guest
- New merchandising line launched
- Get Active ADHM Expo from December 6 to 8, 2013
- A total of 31100 runners registered for the event
- Prize money of USD 210,000
The Airtel Delhi Half Marathon 2013 will be bigger and is expected to witness participation from a total of 31100 participants. The Half Marathon has received 11,700 entries, an increase of little more than 10 per cent over the 10,600 received last year while the Great Delhi Run a whopping 18,000 entries. The Senior Citizens’ Run will have 1200 participants, while the Champions With Disability will have 200 participants.
Donovan Bailey’s association with ADHM is in line with Procam International’s efforts to bring some the world’s most accomplished sportsmen to India to raise the profile of distance running as a sport.
An elated Bailey said in a message, “I am delighted to be the Event Ambassador for the Airtel Delhi Half Marathon. It is so vital, that besides the amazing competitive field there is also the average runner who participates for health and fitness, charity and also for self belief. This event has always been very much of an anticipated event every year and 2013 should be no exception. I am honored to be a part of it and encourage everyone to be a participant in whatever way possible. I am looking forward to my visit and my best wishes to the organisers, sponsors, runners, and most of all the city of Delhi.” Some of the other luminaries who have been event ambassadors in the past include names like Richard Hadlee, Allan Border, Jackie-Joyner Kersee, Daley Thompson, Catherine Freeman and David Rudisha, to name a few.
Mohit Beotra, Chief Brand Officer, Bharti Airtel said, “Taking forward our brand essence of fostering relationships, Airtel Delhi Half Marathon continues to bring together thousands of people with unique objectives be it – a noble cause, sporting spirit, fitness, or pure fun & celebration. It continues to grow as a cult sport with whopping number of registrations every year. We are ecstatic to know that 31,100 participants have registered to brave the winter chill and run this year making the 6th edition of ADHM bigger & better. We look forward to race day and to join participants at this very special event called Airtel Delhi Half Marathon!”
With an objective to enhance the experience & popularity of distance running, Procam International also launched a range of exciting event merchandise such as T-shirts with fun images or personalized with the runner’s race time; personalized mugs; head wraps and sipper bottles. Launched by the Indian defending champions, Rahul Kumar Pal and Sudha Singh, these can be purchased online at the ‘Get Active Event Expo’ from December 6 to 8, during the outstation bib collection on December 14 and on the Race Day. Licensed Merchandise can also be purchased online through the website www.procamrunning.in.
Bharti Airtel, Borges, Snickers, Oxfam India, Philips and Skoda are the sponsors for The Treadmillion Challenge (TC) – a build-up to the Airtel Delhi Half Marathon where people of Delhi NCR run for a noble cause of the welfare of the visually impaired children. For every kilometer covered, Radio Mirchi will contribute Rs. 5/- to Saksham School towards this initiative. Through this activity Radio Mirchi will cover 55 touch points including malls, residential complexes, colleges and corporates.
Till date the Treadmillion Challenge has traveled to 29 locations including Malls, Colleges, Corporates and RWA’s. A total of 1900 plus people have so far participated in the Treadmillion Challenge at these various locations, accumulating a total of 900 plus kilometers and still counting.
This weekend sees the Treadmillion Challenge traveling to the Great Indian Place, Noida on November 28 and 29, followed by the Ambience Mall, Gurgaon on November 30 and December 1.
Like the last two years, the ‘Get Active Event Expo’ will be organized a week ahead for the convenience of the runners to collect their respective numbers. It will be held at the NSIC ground, Exhibition Complex, Gate No. 3 & 4, Okhla Industrial Area Phase-III, Outer ring road, New Delhi-110020; near Govind Puri metro station from December 6 to 8, 2013. Confirmed participants from Delhi/NCR region can collect their running numbers along with the goodie bags in between 11.00 am to 7.00 pm on all the three days amidst entertaining activities like the popular zumba dance and interactive stalls of partners – Bharti Airtel, Reebok, Max Healthcare, Enerzal, Radio Mirchi and Concern India Foundation. In addition to the above, Oxfam India, Fitness First, Borges, Snickers, JK Developers, GU Labs and ASICS Japan will also have stalls at the Expo.
A limited number of running bibs will also be sold at the Expo by Concern India Foundation at their stall, with the proceeds going towards charity. Bibs for the Half Marathon will be available for Rs. 3500/-, and that of the Great Delhi Run for Rs. 2500/-.
Outstation participants can collect their running numbers and goodie bags on December 14, 2013 in between 11.00 am and 5.00 pm at Jawaharlal Nehru Stadium through Gate No. 14.
Revised start times: The Half Marathon for Elite men will start at 7.20 am, followed by the Half Marathon for Elite women at 7.25 am. The DHL Corporate Champions race will be flagged off at 7.30 am, followed by the various timed categories in the Open Half Marathon, which will be flagged off between 7.40 am and 8.00 am. These will be followed by the Champions With Disability at 8.10am, the Senior Citizens’ Run at 8.20 am and the Great Delhi Run at 9.30 am.